Platforms, agencies, and direct buys
Advertising runs through individual platforms, agency workflows, and direct relationships with media owners.
- Platform APIs
- Agency workflows
- Direct deals
Your AI Media Buying Agent.
One agent. Every channel. Working for you.
Meet Arta Buy, the independent AI agent built around your advertising goals. Bring your strategy, media planning, buying decisions, and measurement together, with intelligence that works for you, not the platforms selling you media.
How Arta Buy works
From your business goals to smart media decisions.
- 01
Understand
Turn your business objectives, customers, and budget into a clear media brief.
- 02
Plan
Compare channels, audiences, costs, and opportunities in one coordinated media plan.
- 03
Buy
Evaluate buying opportunities and bring recommendations forward for approval.
- 04
Verify
Check budgets, constraints, and buying decisions against the approved plan.
- 05
Learn
Use campaign outcomes and evidence to inform future media decisions.
Arta Buy in action
See Arta Buy in action.
See how Arta Buy turns an advertising objective into a cross-channel media plan, evaluates buying opportunities, manages approvals, and brings the results together.
The advertiser wrote one sentence:
"Get 90% reach against media that performs well in combination with each other to generate sales in the short and long term."
Arta Buy turned it into the brief below, defining whose reach matters, by how much and when, how channels should work together, and what success looks like.
One sentence became six explicit questions.
Budget is allocated across ten channels and twenty markets at once, using marketing mix evidence, audience reach and seller availability. Every number traces back to the step that produced it.
One plan across every channel and market, not one per platform.
Seller agents answer over AdCP with products, prices and conditions, such as package minimums and sold-out markets. Arta Buy plans around what each can deliver.
Prices, conditions and availability in one comparable format.
Arta Buy may commit up to a limit the advertiser sets. Above it, Arta Buy stops, explains why and waits. Here it blocked an outdoor booking until the plan was approved, then booked with the sellers.
A person decides. Then Arta Buy books.
Six weeks in, Arta Buy compares delivery and modeled sales with the plan, proposes moving money to what is working, and asks for approval again.
Money moves to what is working, with the same approvals as before.
Platforms sell media. Advertisers buy media. Their incentives are not always the same.
Advertising platforms are built to sell their own media. Arta Buy represents the advertiser. ArtaSense has no media inventory to sell, allowing buying decisions to be guided by the advertiser's objectives rather than a seller's incentives.
Independent by design
Arta Buy works for the advertiser, not a media seller. The objective is better use of your advertising budget, not spending more for its own sake.
One view across channels
Bring search, social, video, audio, and other media into one strategy, rather than making every decision inside a separate platform.
Your accounts. Your data. Your decisions.
Arta Buy is designed around advertiser-owned accounts, explicit approvals, and knowledge that stays with your business.
Built for today's advertising. Ready for tomorrow's.
Advertising is changing. Your agent stays on your side.
Advertising is moving from platform-specific tools toward a world where AI agents negotiate and transact on behalf of buyers and sellers. Arta Buy is designed to evolve with that market while keeping the advertiser's strategy, decisions, and accumulated intelligence under their control.
Old and new, side by side
Existing media buying systems coexist with emerging agent-to-agent marketplaces. Advertisers need one strategy across both.
- Platforms
- Agencies
- Early seller agents
Agents transact with agents
Buying and selling agents discover, negotiate, and transact through interoperable protocols, including AdCP, AAMP, and future standards.
- AdCP
- AAMP
- Future standards
Arta Buy is agentic by design, but it supports a mixed advertising ecosystem, combining traditional platform integrations with emerging agentic protocols.
Who it's for
Sophisticated media buying, without the overhead.
Arta Buy brings sophisticated media planning and buying intelligence within reach of advertisers who don't have large specialist teams. Whether you manage campaigns yourself, lead an in-house marketing team, or work across multiple clients, Arta Buy helps bring strategy and decision-making together.
Independent advertisers
Plan and evaluate media investments with greater confidence, without building a large media buying team.
- Turn business objectives into media plans.
- Compare opportunities across channels.
- Keep spending decisions under your control.
In-house marketing teams
Bring internal teams, agencies, and multiple media channels into one coordinated planning process.
- One strategy across media channels.
- Clear approvals and budget controls.
- Better visibility into recommendations and trade-offs.
Agencies
Bring more consistency, transparency, and efficiency to planning and media buying for clients.
- Develop cross-channel plans faster.
- Explain recommendations with supporting evidence.
- Bring client approvals into a clear workflow.
Book a Demo
Put an independent buying agent on your side.
See how Arta Buy connects business objectives, media planning, buying decisions, and verification in one experience. We'll show you the product and discuss how it can fit your advertising workflow.